When it comes to quality, I take no shortcuts. My goal is to deliver perfection. One spelling mistake in your brochure or on your website would make you, me, your department and your entire company look bad.
A text is like any other product you buy. It needs to go through various steps before it’s ‘done’. After the conceptual stage comes development. Then there’s production, quality control and finally content marketing. I treat every step with the care, thoroughness and dedication to quality that it deserves.
Quality assurance is an important part of my content creation process. With lessons learned from mistakes and near-misses in the past, I have continuously fine-tuned my quality control process over the years.
For example, I follow a four-eyes principle. Depending on the client and project, I work with several independent English copywriters who share my commitment to quality, excellence and professionalism. Bringing a fresh look to each text, they provide input on concepts and edit copy that I’ve written or translated. This approach always leads to a better end-product than if this step were left out.