Formula 1 race guide As part of its hospitality, the ING Renault Formula 1 Programme created a race guide to distribute to guests, clients and employees during the…
Copywriting for a client newsletter A regular newsletter is a great way to stay in touch with your customers and invest in your relationship with them…
Theron: Copyediting for a new website Theron Advisory Group advises top management since 1997. Based in Berlin with offices across Europe, each of Theron’s 18 partners brings specialized know-how about industries and key functional areas to every project…
In B2B marketing, authenticity matters In 2008 journalists Sebastian Callies and Kim Schewe had an idea — that B2B marketing could be more successful were it more authentic and courageous…