Copywriting for an award-winning digital magazine

In 2014, ING decided to modernize its corporate digital magazine, called ing.world. It wanted the magazine to have leading-edge design and a more distinctive voice in the crowded world of corporate publishing.

The editorial team formulated a new content strategy:  to inform the external world about ING’s strategy; inspire readers with surprising perspectives; and engage readers by stimulating them to think about their own financial future. 

Each issue focuses on one theme and presents different angles around the theme.  For example, the first issue after the relaunch had the theme ‘think forward’.  A story about ING’s ‘think forward’ strategy was paired with an interview with a celebrated fashion designer about how he ‘thinks forward’ in order to spot new trends.

The revamped magazine has been a success. The number of readers increased and the readership became more diverse. Ing.world won the prestigious Digital Communication Award 2014 in Europe for ‘Best Web Magazine’.

I have written several articles for this award-winning magazine, which you can find below.

https://ingworld.ing.com/en/edities/

  • Copywriting

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